Content and Structural Features of the Quran and its Efficacy in Convincing the Audience

The Holy Quran has followed the policy of attracting its audiences since its descent to convince them. This policy is to guide people to the final goal and cause their salvation. The Holy Quran communicate with people to convince them and to insure them, uses various words, phrases and sentences and trains the principles and precepts to the audience using similes, metaphors and ironies in an effective frame. This training reminds some points: First, the messages of Holy Qurans influences the people. This influence should pass through the mind to reach the human beings heart to become internalized and be accepted. Using the effective words and sentences and figures of speech are the reasons of influencing the messages of Holy Quran on its general and understandable language. Second, this influencing is related to the senders feature. The features of the sender are awareness, sincerity, kindness, sympathy, broad mindedness and so on. And third, refers to the features of audiences. The Holy Quran has paid attention to the audiences’ mental capacity and his needs in the present and the future. It also has offered the needs of audiences to understand these messages then internalize them and show them in his behaviours.