Symbolic Consumerism and Spatial Segregation in Tabriz City

Any kind of form is formed within the geographical perspectives associated with social processes . Ecological and spatial segregation within the cities have different reasons, including social, racial and economic specifications. symbolic consumerism which is a kind of lifestyle , makes the people with similar tastes to gather in affluent areas of the cities and thereby creates a specific characteristic to their own living place which prevents the entry of people with different life styles in to their neighborhoods. This study aims to investigate the relationship between symbolic consumerism and ecological segregation in Tabriz city in two separate neighborhoods of Kooye Ferdovs and Valiasr. The main research question is that "whether there is a relationship between the symbolic consumerism and ecological segregation ? The present research from the nature point of view is of quantitative research type with analytical- descriptive method which surveying method was used for finding proper answers to the questions. For statistical analysis, Pearson correlation test and for independence test of two samples, Mann-Whitney U test has been used.
Due to the nature of the research is a quantitative research is descriptive and analytical method which has been used to find answers to questions. For statistical analysis, Pearson correlation test and Mann-Whitney U test was used to test the independence of two apart. The number of the selected sample for Kooye Valiasr was 350 people and for Kooye Ferdovs was 150 people. The results relevant with correlation test shows that there exists a positive correlation with coefficient 0.623 between the symbolic consumerism and ecological segregation. The obtained results of regression analysis shows that 39% of the cause of segregation can be found in consumerism. The obtained results of the two independent samples show that although these two societies have no difference from the view point of brand loyalty and willingness to segregation but the tendency to luxury oriented and use of luxury goods and social reasons and their views and approaches toward each other is different and the same has caused that a group select Valiasr neighborhood and the other one select Ferdovs neighborhood as the brand for segregation.