Prohibitive Packaging in Tobacco Industry and its Legal Challenges in Iran

Packaging as an important part of any product, has many different functions including product differentiation, brand image promotion and companies selling. However, Selling is not always the goal of packaging and sometimes packaging can act as a sympathetic father to save human life and well-being of people and prevent customers to buy harmful products such as tobacco. Regarding to this type of packaging which is alluded as prohibitive packaging in current paper, a growing trend of legislation by different countries is seen around the world. In this paper, the aim is to describe the prohibitive packaging and its dimensions and then we will investigate the impact of these packagings on prevention of tobacco selling. Finally we will be considering legal developments in this field in the world and Iran to recommend some practical suggestions.