Surveying Influence of Company's Mar-ket-orientation on Stakeholder's Created Value in Tehran Stock Exchange
Abstract:
Companies with high performances try to attract and maintain customers loyalty. One of the best tools for this is effective market orientation in organizations. This research aims to survey influence of companys market orientation on stakeholders created value with customers satisfaction medium influence and financial performance in Tehran stock exchange. Statistical population includes customers, and also sales and marketing staffs of companies in the fields of food and ceramic industries which are in Tehran stock exchange. For this project respectively 120 and 384 questionnaires were collected from these two groups. Research hypotheses were surveyed by path analysis. According to the results direct and significant influence of domestic and foreign marketing on customers satisfaction, customers satisfaction on financial performance, and financial performance on created value of stakeholders were verified and some suggestions were provided.
Keywords:
Language:
Persian
Published:
Biannual Peer Review Journal of Business Strategies, Volume:23 Issue: 1, 2016
Pages:
45 to 56
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