Using Social Network of TELEGRAM for Education on Continued Breastfeeding and Complementary Feeding of Children among Mothers: a Successful Experience from Iran

Distanceeducation for mothers with suckling babies can have a high effect and more proponents due to short time of such mothers as well as other problems like bringing infant with themselves. Authors of this research have shared an experience on application of social network of Telegram for educational intervention in field of continued breast feeding and complementary feeding of children among Iranian women.
In this research, social network of Telegram was employed to provide teachings associated with continued breastfeeding and complementary feeding of children to mothers based on the model of Center for Diseases Control of USA (CDC). 90 members, out of 125 mothers who were informed, became member of Telegram group voluntary with informed consent,namely that the participation rate was 72%. The Telegram group called "Mother’s love - Mother’s milk" was designed on August 2016 and has been active for 6 months until this date. The group has been active under the management of an experienced physician and consultation with a pharmacist.
Participants of this research reported cell phone, internet, physician, books, and journals as the most-used sources, respectively, to access to information about breast feeding and health of their children. Only five mother of group-member mothers were uneducated or had elementary education level. Also, it was determined that the higher percentage of women who joined Telegram group were housewives compared with the group who had no tendency to join group. 100% of members evaluated membership in Telegram group and subjects related to complementary feeding beneficial and 39 of 41 (95%) participants in an E-survey, were satisfied with learning, and 35 members (85.4%) were satisfied with teaching.
This study highlights the importance of social networks as potential educational field. Usage of this media, particularly among women groups under specific circumstance of pregnancy, can be beneficial.