DESIGN AND DEVELOPMENT OF INTERACTIVE PATTERN OF ENVIRONMENTAL CHANGES VIA STRATEGIC CONTROL BASED ON LORANGE MODEL OF STRATEGIC CONTROL

In the current situation, pressures stemmed from the economic globalization and all the related positive and negative results and impacts have exposed serious and new challenges across business environments. In turn, these challenges require formulation and execution of strategies and strategic controls proportionate to the environmental turbulence, conceived by the organization. The research has been performed aiming at design and development of an interactive pattern of environmental changes via strategic control (according to Lorange Model). Statistical population includes supervisors and experts selected from 10 main manufacturing companies in Ahvaz, active in production of components required for drilling oil wells. Finally, taking advantage of random stratified sampling method and kookran formula, our sample size consisted of 200 individuals. Library studies and two self-made questionnaires as for the field study were considered as data gathering tools. Data were analyzed, using structural equation modeling and LISREL (linear structural relations) statistical software; showing that environmental changes have significant effect on applying strategic control. That is, the results indicated that high and low environmental changes are effective in using fundamental strategic control and gradual strategic control, respectively.