Evaluate the impact of socio - economic consumerism citizens (Case study: Kashan)

Consumerism citizens of one of the main challenges of urban planning that have appeared in different dimensions such as unstable cities and the lifestyle of people in developing countries with a focus on consumer-oriented modernity and sustainability of the city is endangered Therefore, this study aimed to evaluate the impact of social and economic factors on consumer Kashan's citizens. Software from SPSS and AMOS was used. Finally, the effect of socio - economic consumption by structural equation modeling (SEM) were analyzed the results show that the higher the socio-economic indicators index, education, income and consumption higher, with higher household size and age of consumerism reduced.