The Scopophilic communication on Facebook: Hysteria Discoures and Lacanian Fantasy

The following research is analyzing Facebook communicators as Lacanian subjects. Lacanian subject is not the ‘individual’ or ‘conscious subject’ of Anglo-Amercian Philosophy. The psychoanalytic explanation of Lacanian barred subject leads the research to come up with an analytical description of scopophilia, love to see and to be seen, of Facebook as a computer-madiated communication. According to the post-structuralism and Lacanian approach using in this research, I will raise tow critical questions: 1- How to see and to be seen, become as a collective phantasy in Facebook? 2- How the Facebook discourse could be explained within the Lacanian hysteria-capitalism discourse? The Facebook users are being analyzed as subjects who are developing their interactions in the scopophilic field of Facebook in order to fulfill their traumatic lack in such a phantasmatic way. The reconstruction of the false identification in an invisible background and the declined satisfaction of subjects that originate from being embraced by frozen images is a significant issue to look at Facebook as a discourse that regenerates hysteric subjects. The penetration of capitalism ideology leads to gaze as an object that is considered as the product of the Facebook discourse.