The Role of Competitive Advantage in Customer Satisfaction of Swimming Pools

The purpose of this study was to investigate the role of Competitive Advantage in Customer Satisfaction of Birjand's swimming pools. The research method was a cross-correlation. 214 customer of Birjand Pools completed 2instrument of this study: Competitive Advantage questionnaire (Hoseini,2011, α=0.87) and Customer Satisfaction questionnaire(Servqual 1994, α=0.87) that assess the competitive advantage and Customer Satisfaction in swimming pools Respectively. For data analysis were used the Kolmogorov-Smirnov test, one-sample t-test, Pearson correlation and multiple regression analysis. All data were analyzed using the software Spss18 and at significant level p