The effect of brand credit on brand alliance strategies in order to brand Strategic promotion: case study sepahan's sport club

A model where the effect of brand credit on brand alliance strategies in order to brand Strategic promotion and examine the main objective of this Research. The present study is an applied research that in terms of strategy, descriptive and the run is Survey While gathering information is the study through questionnaires. Hence this study is to survey. The entire study population directors, employees, players and fans are sepahan’s sport club. The sample size of 384 was determined using Cochran formula. Stratified random sampling was used to select samples. Measuring tools for brand research were: Sepahan and National Bank brand with reliability (0.968), Alliance brand with reliability (0.97), Inventory questionnaire with five components enhance the strategic position of brand trust and loyalty, quality and reliability and quantity of services and products social and communicative approach, Celebrity and Advertising, price Report respectively In a preliminary study through split-half method in a pilot study through Cronbach's alpha reliability (0.91) was reported. Statistical methods Data analysis was both descriptive and inferential. The results indicate the brand impact of their strategic position indirectly through brand alliance is the level is confirmed. The results of performance measurement models The effect of brand credit on brand alliance strategies, The effect of brand credit on brand Strategic promotion, brand alliance strategies in order to brand Strategic promotion, Represents the high value model and conceptual models is confirmed.