The Relationship between Satisfaction with Future Intention of Sports Customers in Aerobic Clubs: Study of Women's Aerobic Clubs in Mashhad

Aim and Marketing is one of the most important and most complex tasks of sports organizations. Customer satisfaction is considered as initial point to develop a long-term relationship between the organizations and their customers. Marketers are looking to find which of the satisfaction components can keep the customers for long term and increase financial profitability. Therefore, this study determined the relationship between components of satisfaction and future intention of costumers in aerobic clubs.
This research is practical and is of the correlation method which was carried out as a field study. The data gathered by two questionnaires customer satisfaction and future intention of customer questionnaire of Lim. 300 questionnaires that were gathered by the multi-stage sampling among costumers of aerobic clubs from Mashhad province were analyzed.
Findings: Results indicated that all components of customer satisfaction were significant predictors for future intention of customers. In between, customer satisfaction with facilities (0/305) and Promotion (0/060) have the most and lowest impact on future intention of customers, respectively.
According to the findings is necessary to consider the quality of services provided by the club, On the other hand, the equipment used should be of interest to customers, so that customers are able to participate in the club future intention.