Modeling Agricultural Entrepreneurial Opportunity Recognition in Kermanshah Province: Application of NVivo Software

Although agriculture is an important sector in economy in general and providing employment opportunities in particular, individuals’ limited ability to recognize entrepreneurial opportunities in agriculture has reduced the share of agriculture in employment. Therefore, the promotion of opportunity recognition skills in agriculture can solve unemployment challenges. In this regard, this qualitative study attempted to present a model for agricultural entrepreneurial opportunity recognition using NVivo software. The study participators consisted of all agricultural entrepreneurs in Kermanshah Province. Of them, 19 cases of agricultural entrepreneurs were selected by theoretical sampling. Results revealed that the major components of our proposed model in opportunity recognition included social capital, human capital, environmental support, psychological characteristics, alertness, and personal and environmental turbulence. Results of this study have practical implications for agricultural policy makers, science and technology parks, agricultural organization, entrepreneurship education trainers, and higher agricultural education system. Moreover, the results have practical significance towards resistive economy.