The Relationship of Perception From Employer Brand with Job Attitudes of Employees

Employer brand is an image of organization as ‘the great place to work’ and aims to have positive impact on current and future employees in order to attract and retain employees with high potential. If employee has a positive attitude towards organization and employers, they will be attracted to the organization and remained there. Therefore, this thesis examines the relationship between the perception of employer brand and job attitude. The purpose of this thesis, according to collected information and data analysis is descriptive – correlation. The Statistics population is 400 headquarters experts of the Export Development Bank of Iran. Empirical data has been selected from 112 people as a sample. The validity and reliability of the questionnaire was confirmed by factor analysis and Cronbach's alpha and completed by these people. Data analysis was performed through structural equation modelling and software, the results have showed that the model is a good fit and all hypotheses have been confirmed. As a result, we can say that the perception of the employer brand has a positive and significant relation with job attitudes.