Identifying the Dimensions of the Effective Information Technology on Creating the Appropriate Institutional Image

Universities, using the new technologies and identifying the appropriate factors, can create a positive institutional image to obtain the higher degrees of progress. So, the present study was performed to identify the dimensions of the effective information technology on creating the appropriate institutional image. The research method was descriptive survey. Statistical population was all students of the Universities in Golestan province. By stratified random sampling method (based on university branch), 379 students were selected by Cochran Formula. The researcher made questionnaire was used to gather the data. Data analysis was performed by SPSS software and statistical techniques including descriptive and inferential statistics (including factor analysis with exploratory approach). Findings showed from the viewpoint of students, the factors of information technology which affect the creation of an appropriate university image had 7 components which were: Internet & media, smart systems, university website, educational software, automation, physical environment, supervisory systems. Among these components, the Internet & media had the most influence (10.459).