Investigate the moderating role of demographic variables on the perceived risks to adopt e-commerce in Iran agricultural sector

Despite the growth of e-commerce processes as well as the undeniable advantages they still use traditional methods of buying and selling by some businesses such as agriculture would be preferable. Despite the advantages of e-commerce in agriculture that led to the latest information, including market price, the buyers, major shopping centers and other important information by producers and consumers of abuse by profiteers and the Cut-However adoption of electronic commerce in the sector are weak and need to change the attitude of its brokers. Among the important factors in this change of attitude is due to the risks of electronic commerce adoption. This study aimed to investigate the moderating role of demographic variables on the impact of perceived risks (financial, security, performance and time) attitude to Iran's acceptance of electronic commerce in the agricultural sector. This study is applied and the nature and methodology of the survey method is correlation. User research population large agricultural sector has been buying and selling on the market. According to the study the relationship between financial risk and security risk were not significant with age and experience use. The effect on attitudes toward e-commerce security risks in the agricultural sector was ignored. This study showed that other risk significant effect on the attitude to adopt electronic commerce in agriculture, which must be paid.