The analyze factors of affecting with mediating role of customer attitude on purchase intention of electronic tickets of Premier League Football matches of Iran

has experienced the world of sports. Rapid and extensive developments in all aspects of the sport, using methods and techniques in sports marketing is considered. Today, on the football fields behind many changes, from a simple exercise a trade and become available alongside other industries and professions have suggested. This study aims to analyze the mediating role of customers’ attitude on purchase intention of e-tickets of Premier League Football matches of Iran. The research method is descriptive survey. The population of this research is spectators of sports events. Data collection was through library studies and also Amaro and Duarte (2015) a questionnaire. Kolmogorov - Smirnov test was used to determine the normality of the population and Smart PLS was used to test the hypotheses. The results showed that the attitude affects the ticket purchase intention, but it seems the attitude with a mediating role of other factors (perceived relative advantage, perceived compatibility, trust, perceived risk and perceived complexity), have a basic role on ticket purchase intention. Hence the clubs should always be watchful and careful about their interaction between themselves and their customers and with a clear understanding of customer's needs and values, provide goods and services via the internet in order to make them satisfied and trustful.