Estimaring the Willingness of Visitors and Tourists of Zaribar Lake to pay and Review The Influential Factors by Using the Contingent Valuation Method (CVM)

The tourism industry has a special place in today's world and to help the development of local communities, according to the factors involved in the growth of this industry in areas prone necessary. Zaribar Lake in the Kurdistan province is concerned as a destination of tourist attraction in the region. Minimal willingness to pay for goods that are not valued in the market, such as wildlife, environmental quality and economic value, represents resources. In terms of methodology, research is descriptive survey. This study aimed to estimate the willingness to pay of Zaribar Lake that using the contingent valuation method was used to identify factors affecting it. For this purpose, the information acquired through documentary and field studies through questionnaires among native and non-native tourists. These include the social and economic status of willingness to pay for visitors, as well as their attitudes about the importance of the environment. To determine the appropriate sample size, Cochran formula (1977) have been used and based on the formula 384 questionnaires have been completed for both local tourists and visitors from other cities of Iran. For validity and reliability of the parameters of the questionnaire, content validity and Cronbach's alpha coefficient were used. In this study to measure the willingness to pay in the review of Contingent Valuation Method, Dual Selection Questionnaire (DDC) is used. Also, to analyze and estimate the willingness to pay and the significant level of circumstantial evidence, both Maple 16 and Stata 12 software were used.In the section for willingness of individuals to pay for the protection value of the Zariba Lake, 34.1% did not accept the middle offer (the first offer) and did not have the desire to pay 1,000 toman of their monthly income to protect Zaribar lakewhile 65.9% percent accepted it. When the lower offer (500 Tomans) was made for those who had accepted the first offer, 12.2 percent of respondents refused and 21.9 accepted it. Those respondents who accepted first suggest (1000 Tomans) confronted with a higher proposal, if they are willing to pay 2000 Tomans for the protection of the lake, 25.5 percent rejected and 40.4 percent accepted the third proposal. According to calculations made in this study, the average willingness to pay for this lake in 2013, was estimated 430 tooman for visiting each person and recreation and conservation value, assuming of 3 million visitors annually for this year was estimated at 1290000000 Tooman. The results of this study indicate that income and education variables on willingness to pay are significant.