Investigating the role of color in urban landscape (Case study of Khalaja neighborhood of Isfahan)

For achieving goals such as visual beauty, spatial harmony, proper functioning, the positive environmental and psychological effects in planning, requires the use of a consistent, coherent, meaningful and beautiful element of color. The present paper attempts to provide solutions for the preparation and development of color matching conventions according to the climate, culture and neighborhood identity. In this research, for the purpose of achieving the desired objective using the Lenclos method for analyzing the existing colors and using the Kil hong Matrix, we introduce rules and guidelines for planning the correct use of color in the urban landscape. Also in ordertoclarify the subject and present a practical example, the neighborhood of Khalaja has been selected as acase study area and the role of color in its urban landscape has been analyzed.The research method inthis paper is descriptive-analytic and field studies. The statistical population in this researchincludes200 residents of the neighborhood and the passersby. A questionnaire was distributed about thecolor status of the neighborhood and the extraction of mental images between people. The analysis results from the incorrect recognition of the color element and the combination and incorrect use of colored elements alongside each other. Due to lack of appropriate harmonic coloration, Khalaja has a kind of visual contamination, which can be arranged in terms of coherence, functional and aesthetic coordination. The results of this study indicate that appropriate colors should be defined according to the climatic conditions of the place, international standards and cultural features, historical.