Information technology -based model of operations integrated strategies and its function on organizational performance

In recent years, the focus of many organizations is rapt to achieve superior performance as a competitive advantage, and managers are striving to encourage the organization in order to improve their performance. Due to this important issue, in this study the initially regarding the role of information in the effectiveness of supply chain strategies performance and also considering the role of supply chain strategies in improving supply chain performance and consequently the performance of the organization, the conceptual model was designed. The data needed to test the conceptual model by using standard questionnaires were collected which the content validity by experts and its reliability by calculating the Cronbach's alpha was approved. The questionnaire were distributed Between 135 members of the ceramic & tile industry executives in Yazd and the collected data were analyzed using structural equation modeling with LISREL software version 8.2.The results of the analysis of the data showed that the significant level between all the variables was greater than (1/96) which indicates that the relationship between them in the level of confidence (95%) is significant. Besides, the path coefficient shows the intensity impact of the independent variable on the dependent one so that, all hypotheses were confirmed.