Formulation of the Commercial Strategies

Today, many companies face challenges in enhancing their ability to compete for survival in a competitive business environment. To find the best solutions, the strengths, weaknesses, opportunities and threats of the environment will lead to the selection of best execution strategies. The respondents in the survey are specialists in a car company, the sample size is 10 of its experts in that industry. The measurement tool is a researcher made questionnaire and a standard AHP questionnaire. Data analysis was performed using AHP method and Superdecisions software. In this research, SO strategy was chosen as the best option. For this reason, the organization needs to focus on the strategy's pedestrian and focus on the strengths and opportunities of the outside. The findings show that the order of prioritizing the attractiveness of strategies, the development of new products in new markets, the creation of diversification in the product portfolio and joint ventures to enhance market share.