Survey of the Impact of Urban Symbols on Promoting Youth Social Identity (Case Study: Northern Entrance of Shiraz City: Quran Gate)

In today's urbanization, the city's urban form faces some important issues. In this regard, the lack of attention to the qualitative aspects of the city, the characteristics of traditional urban planning, the role of signs and the lack of appropriate approach to rapid urban expansion and change in the structure of the city's entrance is significant. The purpose of this study is to investigate the components of urban signs on how to develop social identity of youth in Shiraz. The main question of this research is how urban signs affect the formation of social identity in young people. The method of this research is survey and in terms of purpose is practical and method of collecting information is Field picking and library research. The present article tries to identify the factors affecting the formation of urban symbols, to map the correlation between this important and the social identity factor of youth in an analytical model. While confirming the hypotheses of this research, the results also indicate that the physical and social elements of urban signs include perceptual and spatial factors (as independent variables) has a direct impact on the following factors of social identity of youth religious include identity, family identity, Job identity (as dependent variables). Therefore, it can be said that perceptual characteristics and functional characteristics Influencing Urban Symbols can enhance the social identity of youth.