Provide the sustainable development pattern of urban tourism (Case Study: Lahijan City)

Tourism as a growing industry in the service sector in the changing social and economic conditions of countries. one of the forms of tourism, urban tourism. Urban tourism is one of the highest paid in the current era, yet soon the most efficient types of tourism. The concentration of capital, population and resources in cities as a strong economic attraction in most developed countries will be pursued. So that the income of urban tourism than most other sectors more.Urban tourism as an important factor for sustainable development of cities considered because of the emphasis on internal resources and capabilities cities, the development of the city provides. In this case, many developed countries have resorted to this kind of policy. On the other hand population pressure on cities, causing environmental problems, social and cultural rights has been developed that has created many challenges for governments.urban tourism development by improving quantitative and qualitative aspects of executive management activities with a maximum output of one of the most important cities in the era now. In this regard, the present study attempts to examine the concept of urban tourism and its role and importance in the development of their cities to provide a sustainable pattern of development in the cities the cities benefiting from the operating beam, and relies on your ability to achieve sustainable development. The aim of the present study, development and application of descriptive - analytical is that after describing the role and importance of urban tourism by studying documents and library, with the potential and challenges of the present and the future and ways to reach the goals outlined in Lahijan city and it has been discussed by the experts. In order to address the issue of Meta- SWOT model is used. The results show a high variation component recreation and tourism centers in the city, has the highest strategic fit as well as elements of economic recovery country has the highest influence on targets in the field of sustainable tourism development are Lahijan city. The results also show that the city of Bandar Anzali as the biggest Competitor regional city rival.