Strategic Planning In Transport Industry; Case Study:Fajr-E-Jahad Internal Transport Company

Generally companies represent better performance in shadow of strategic management concepts application. MABENA strategic management model is one of the models in field of strategic management. This model is an Almost appropriately hybrid model for Iranian organizations. This study aims to develop strategies (strategic planning) for Fajr-e Jahad internal transport company, based on MABENA model. In this regard, according to the mentioned model primarily the first set of MABENA model (strategic knowledge) was launched after steering committee formation for studies. Then, based on these results, providing direction-making elements was set on the agenda, Based on the strategic studies, key elements and by using IEFE pattern formulation the company’s macro strategy was achieved the company's overall strategy of maintaining and trying to keep the relative position. According to different approaches macro goals and key strategies were developed for the company and finally strategies were prioritized based on Consulting Group’s view in order to organization mission and vision realization by using QSPM method. These prioritized strategies respectively are: 1. Coordinating with Saba Jahad board of directors, Interior Ministry and Atie-Saba pension fund. 2. Penetration in Domestic (Internal) market based on subsidiaries Saba Jahad, SabaAtie, and in the local level (Middle East). 3. Passing the go-go to prime of the organizational lifecycle (organizing and systematic organization development). 4. Institutionalizing total quality management on corporate activity level.