Social Factors Affecting on Women's Tendency to Cosmetic Surgery

This study explores the factors affecting on the tendency of women to cosmetic surgery. This study used the perspectives of Veblen, Goffman, Bourdieu, Homanz and Turner. The statistical population of the research includes women who are over 18 years old, living in the area of two and nine of Tehran city. In this research 187 women of Tehran have been selected by simple and clusters random sampling method. In this paper, the method of research is survey and technique of data collection is questionnaire. The results showed that the highest percentage of respondents to the cosmetic surgery tend to show low to high amount. There was a significant direct relation between the tendency to cosmetic surgery and social pressure, social status increase, women income and tends to opposite sex. However, there was not a significant relationship between age, education and marital status with tendency to cosmetic surgery.