Introducing and Evaluating of New Behavioral Model in Consistent Ethical Behaviors Based on Rational Choice Theory

Daily experiencing of ethical behaviors in human lives, contradicted common approaches in rational choice theories and self-interest oriented behaviors. So, these behaviors, based on goal orienting aspect of human behaviors, need to be more recognized and explained. Yet, the main theory of predicting rational human behavior, expected utility maximization theory, lacks unanimity towards dealing with ethical preferences and comparing theses preferences with material ones. Until know, despite of various descriptive studies, literature does not have transparent approach toward integrating material and ethical preferences and appearance conditions of ethical behaviors in rational decision making process. This study aims introducing a new behavioral model of consistent ethical behaviors based on rational choice theory. After then for evaluating predictive power of introduced model in context of empirical data, information for 90.000 persons from 57 countries was investigated. Analysis results show the conformity between empirical evidence and theoretical predictions of the model. end of abstract.