Study of the feasibility of rural tourism development and its effects in rural areas (Case study: Toyedarevar rural district)

Rural tourism is one of the most entrepreneurial and high efficiency activities in the villages of Toyedarevar rural district in Damghan. The prosperity of this sector of economic activity, can transform the income sources of the villagers and lead to an increase in the welfare and quality of life of the villagers. The objectives of this research are the feasibility of developing rural tourism through the identification of the potential and existing status of the infrastructure of rural tourism development and Prioritizing villages in terms of infrastructure and attractions and Finally, presenting strategic plans for the sustainable development of rural tourism with minimizing negative outcomes. The statistical population was the villagers in Toyedarevar rural district, according to the Cochran formula, 240 individuals were selected as sample size. Data collection was carried out based on a researchermade questionnaire and Data analysis was done using SPSS software and the VIKOR method. The results of the research show that the villages are not the same in terms of infrastructure development and Natural factors, rural residences and cultural factors have a significant impact on tourist attraction and the village of Toye is more developed than other villages in terms of infrastructures.