Designing Communication Model in Emotional Labor of Coaches in Tehran University Sport Teams

The purpose of this study was to designing communication model in emotional labor of coaches in Tehran University sport teams. The statistical method used in this study was descriptive correlation. The population and sample were coaches in Tehran University sport teams that were 289 persons. To collect the required data for the study demographic characteristics questionnaire, surface acting questionnaire, deep acting questionnaire, automatic regulation questionnaire, positive affectivity and negative affectivity questionnaire, emotional exhaustion questionnaire, emotional intelligence questionnaire, and job satisfaction questionnaire were used. It was confirmed that the model was correlated. Positive affectivity had significant negative effect on surface acting and had significant positive effect on deep acting. Negative affectivity had significant positive effect on surface acting and had significant negative effect on deep acting. Emotional intelligence had effect on emotional labor (surface acting, deep acting, and automatic regulation). Also, emotional labor had effect on emotional exhaustion. So, coaches in different situations emotional, can apply appropriate strategies emotional labor, and they created less emotional exhaustion, and will feel more job satisfaction