Strategic Analysis of Tourism Event in Iran Case Study: Red Gold Festival of Qaenat City

Event tourism As a new type of tourism is growing rapidly in various spatial patterns in the world. Event tourism has accounted for almost $ 400 million of annual trade in the world, and according to reports published in the last two decades Event tourism is one of the fastest growing travel and tourism sectors. This is while Iran is the land of traditions, rituals, customs, and great events, and each of them has a world of mysteries and unknowns. Each of these rituals and events in the territory of Iran is capable of attracting tourists on domestic and international scale in the event of the "production of tourism products", which results in the creation of employment and income for residents of the country's tourism destinations. In the meantime, the Red Gold festival in Qaenat, which coincided with the harvest season for saffron in the district of Qaenat, was one of the events that could be a good basis for the development of event tourism in the province. However, this festival was hold only Three courses and stopped. In this regard, this paper, in the framework of a strategic assessment methodology, examined the tourists' event based on the festival of the Red gold and from 32 specialist and experts, based on a SWOT model, a survey was conducted by a researcher-made questionnaire. And evaluates the results in the framework of the MS-SWOT model. It promotes the choice of a conservative or defensive strategy (WO); hence, it is necessary to use the opportunity offered by agricultural tourism, historic-cultural tourism and nomadic tourism in the region to link tourism with the event. The Red Gold Festival is to be held by local residents and NGOs. At first the Event Tourism target market of The Red Gold festival is nationally, which requires marketing through domestic media. Planning various tourist tours to the destination of Gaenat at the time of festival is the first priority of the target market and the demand market for domestic tourism.