Analyzing the issue of permitting the persuasion of Audience in jurisprudential sources

Persuasion is a communication process whose main purpose is to convey content by influencing on the audience. According to the definitions, the existing persuasive explanations and practices that arise from the western world and, with the acknowledgment of some connoisseurs in the field of communication, in a number of situations the persuasive effect is obtained in a condition imposed by convincingly deceive. The jurisprudence of communication, which is an emerging field, is faced with important questions in this regard. The permission or lack of authorization of the audience's persuasion is the most fundamental issue for jurisprudential review. According to related terms and uses of the meaning of persuasion in jurisprudential issues, one can infer the permission of the audience's persuasion. in the jurisprudential review of the words of preaching, invitation, wisdom, effective dialogue, doing well-known good and forbidding evil , the freedom of human thought, these words are extractable, which can be confirmed on the persuasion of the thought, with the persuasion of the opinion of the audience. After the permission of the persuasion of the opinion of the audience, based on the sources of jurisprudence is achieved; we can receive to several criteria in this regard. The freedom of human thought is the first criterion of persuasion that derives from the interaction of humanity with the subject of persuasion. Accordingly, in the process Persuasion, the freedom of opinion of the audience must preserve. The second criterion is the recruitment of legitimate instruments according to the principles of Islamic jurisprudence, such as "the means does not justify the purpose". The third criterion is the permission to repeat the process of persuasion, which infers from verses and narrations about the continuity of guidance.