Explaining the Level of Entrepreneurship Alertness Based on the Components of Social Capital and Entrepreneurial Ideal Identity (Case Study: Members of Rural Production Cooperatives in Kermanshah Province)

The purpose of this research was to explaining the level of entrepreneurship alertness based on the components of social capital and entrepreneurial ideal identity (Case study: members of rural production cooperatives in Kermanshah Province). This research in terms of purpose was applied research and in terms of data collection method, was a descriptive-correlative research type. The statistical population of this research were 3851 members of rural cooperative companies operating in Kermanshah Province. According to the Bartlett Table, 351 of them were selected through a proportional allocation sampling method. Standard questionnaires were used to collect data. Validity of the questionnaire was evaluated using formal, diagnostic and convergent validity by the method of determining the mean value of the extracted variance. In order to determine the reliability of the research tool, the combination reliability method was used. Its values ​​for the main sections of the questionnaire were at the appropriate level (range from 0.82 to 0.90). To analyze the data and examine the hypotheses, Structural Equation Modeling was applied using partial least squares method. For this purpose, Smart PLS software was used. Finally, the findings indicated that all the research hypotheses were confirmed, so that the positive effect of social capital on entrepreneurial consciousness as well as the positive effect of enthusiasm on entrepreneurial consciousness was confirmed. Meanwhile, the role of mediator of entrepreneurial passion in the relationship between social capital and entrepreneurship alertness was confirmed.