Chinese Soft Power in Africa; Analysis Beyond Nye?s Conceptualization

The present manuscript is focused on soft power in China's foreign policy toward Africa. Therefore, the China's target for soft power development and also its resources are studied moving beyond Nye’s conceptualization of soft power. It is concluded that the China's political values can be observed in soft power resources such as culture (traditional Chinese culture, Confucianism); economy (the China's model of development, remarkable commercial and economic relationships) and policy (win-win policy and principle of equality and mutual benefit). Additionally, the China’s new relationship with Africa which are interested in China's development model, its commercial and investment opportunities, more accession to its developing markets and also the new ideas of China's leader for developing its relationships with these countries through south-south cooperation provides a context for China's soft power development. Additionally, china would maximize benefits from this preparing context for influence in this region and endorsing responsible role in international affairs.