Organizing the "Represented Image" of Iran; Precondition for Tourism Admission

Tourism, after the automotive industry, petroleum and chemical products, is the fourth largest global manufacturing and manufacturing industry. Unlike its rivals, the company is classified as a "service." Countries are involved in creating or introducing tourist attractions and attracting tourism to agents. It depends on many. Iran, according to the UNESCO World Statistics Organization, is among the top ten countries in terms of tourism assets. However, the share of our country in attracting tourists and the resulting revenues has a significant difference with the potential of this area, which has many obstacles and challenges. This paper states that one of the main obstacles and threats to tourism in Iran is the representation of Iran's image in the minds and perception of tourists from Iran as a tourist destination due to the structural conflicts of Iran's foreign policy with the hegemony world. Therefore, the need for reform and reconstruction this image is constructed using available tools, a precondition for facilitating the attraction of tourists in our country, especially the Persian Gulf. This paper tries to validate the proposed idea by using the documentary and librarian method and discourse-perception approach.