The Comparison of Media Consumption and Media Literacy Among MA Students of Media Management, Sport Management and Sport Media Management

The purpose of this study is The Comparison of Media Consumption and Media Literacy Among MA Students of Media Management, Sport Management and Sport Media Management. This study is a causative-comparative study. For gathering data, Rajabi(1392) media literacy questionnaire and Hasani(1389) media consumption questionnaire was used. And filled out by 90 MA students which 30 of them were studying in major of Sport Media Management, 30 of them were studying in major of Media Management and 30 of them were studying in major of Sport Management. Reliability of the media literacy questionnaire were computed as 0/73 and media consumption questionnaire were computed as 0/80 using Cronbach-alpha test. There was no significant difference between the amount of media literacy, media consumption and visual literacy among MA students of Sport Media Management, Media Management and Sport Management's majors; and all of them had a moderate amount of them. The results can be concluded that weak performance of the education system was failed in promoting students' media literacy level .And due to lack of practical training on students' media literacy level, educational system also was failed in making a difference between three group of students' media literacy level. All participants had the acceptable and average amount of media literacy, media consumption and visual literacy are good, but we can also try to promote their knowledge of media literacy, media consumption and visual literacy to higher ranks.