Designing a Social Network Based on an Era-based System for Enhancing and Developing Social and Spiritual Capitals in Scientific Sites (Case Study: University of Tehran)

In this research, by investigating spiritual capital literature and its relationship with other assets such as social capital we have discussed the important role of the media in promoting and consolidating concepts and the elements of these two capital due to prominence role of the media in changing attitudes And we express these concepts, withdrawal way of the charges of abstraction and non-applicability the uses of media With regard to consensus of all experts who were interviewed in this present study and different resulting themes, "Media recognized as a leader of transformation of in organizations" and social networks were introduced as the most influential present media in academic environments , that don’t have the disadvantages cited for these media such as complications and threats resulting to too virtualization in such networks, because of the powerful supporter groups in real science space, and the universities. With extraction resulting themes from the interviews, it is found that the enforcing spiritual capital in learning and knowledge-based organizations such as University of Tehran, through the media, requires the definition of a kind of social-media based on an independent and autonomous system, based on characteristics that are found in Era-based Cellular Planning.