Design a strategic marketing plan in Irannian sport for all Federation (ISFAF)

The purpose of the research is to design a marketing strategy for (ISFAF). The research method is descriptive-analytic, a type of strategic study. The statistical society consisted of members of the board of directors, chairmen of committees, provincial councils, associations and the strategic council of (ISFAF), a researcher and a sports strategy marketing and marketing strategist with 132 People. Using random stratified sampling and Cochran formula, 95 A sample was selected. Data was collected by interviewing and researcher-made questionnaire. Initially, an interview was conducted to determine the strengths, weaknesses, opportunities and threats in the formulation of a Strategic Marketing Plan for (ISFAF) in the Strategic Committee, with a panel of experts on Delphi (SWOT), and its validity was confirmed by the professors of management & marketing of sports Receipt. The reliability of the research tool was obtained using Cronbach's alpha coefficient for strengths, weaknesses, opportunities and threats respectively of 0.84, 0.87, 0.91 & 0.93. The data from this questionnaire were analyzed by descriptive and inferential statistics such as Friedman test, using SPSS software version 22. The Strategic Sports Marketing plan has 12 strengths, 11 weaknesses, 10 opportunities and 9 threats. The position of strategic marketing plan for (ISFAF) in the conservative region (WO). Fourteen strategies were developed to fulfill the mission of the federation's long-term marketing goals, and set up an operational plan for each of them. The conclusion was that the PSA requires the use of conservative and near-invasive (SO) strategies in the field of action.