Study of knowledge, attitude and practice of Urban and Rural households towards cola and fast food in Qazvin Province in 2011: A cross-sectional study based on national survey of knowledge, attitude and practice of Urban and Rural households towards nutrition.

Improving the nutritional knowledge of individuals is important in creating a desirable nutritional attitude and can lead to the observation of desirable health behaviors. The purpose of this study is to present a provincial report on the knowledge, attitude and practice of urban-rural households in Qazvin based on a national study on nutrition. The present report is based on the results of a national survey of knowledge, attitude and practice (KAP)1 of rural and urban households about nutrition that was carried out in the year 90 by using a structured questionnaire and interviews with participants. 454 questionnaires was completed in Qazvin province. In this report, the results of Qazvin province were analyzed The results of this study indicated that knowledge of the participants about cola and fast food was not satisfactory. The Highest (32.5%) awareness was about relationship between obesity and high fast food consumption and The lowest (3.8%) awareness was about association with liver diseases and high fast food consumption. Attitude of the participants regarding the harm full effects of cola consumption was 58.4%. In practice, the highest consumption (71.2%) was for cola and the lowest (48.9%) for pizza (daily, weekly or rarely). These findings may help the health system to achieve the goal of improving the knowledge, attitudes of the affiliated households and finally, it will improve the general health of the community.