Designing a Model for Factors Influencing Purchase Intention of Domestic Products Based on Meta-Analysis Approach

Although some economic theories, including comparative and absolute advantage theories, support the liberalization of trade among countries, different types of dependency and various cultural, political and security dangers have led countries not only to utilize their own domestic products but to enhance their export. Consumers are in the center of the chain that leads to the purchase of domestic products because as long as consumers refrain from purchasing domestic products, no increase in domestic production can be a solution to diminish imports. In different countries, researches have been conducted on factors that can encourage customers to buy domestic products, but in some cases the factors obtained have been too numerous and the results have been contradictory. To collect data for this study, a comprehensive review of 35 different published studies in 25 articles was carried out using meta-analysis method and CMA2 software. Results show that quality and attitude have the highest effect (0.493 and 0.297, respectively) and the ethnocentrism and norm have the least effect on the domestic products purchase intention (0.294 and 0.226, respectively). But product judgments does not have any significant effect on the intention to purchase domestic products.