An Exploratory Study of Culture-led Urban Regeneration Principles with the Approach of Competitiveness Promotion

Problem Statement:Today, many cities suffer from social- economic life stagnation having led to the reduction of attractiveness. In this regard, culture representation in the culture-led urban regeneration process has attracted the attention of urban managers as a new solution. This process is argued to be able not only to solve many of the existing problems, but also to prepare the cities to enter into the competitive arena. Therefore, it becomes crucial to recognize the concept of culture-led regeneration and its influential components and principles on urban competitiveness. This study attempts to extract and analyze the principals involved in the success of the culture-led regeneration process in the direction of competitiveness by examining the concepts, theories and data obtained.
Research This applied study adopts a descriptive and analytical approach to research. To this purpose, data from the field and different sources were gathered and analyzed. The research is also qualitative. Samples of the study were collected purposefully and data were analyzed through content analysis. . Research findings show that culture-led urban regeneration, using culture as a catalyst, tries to prepare cities for competitiveness arenas and promote their competitive advantages compared to rival cities through four components including creative and cultural industries, placemaking and creation of cultural neighborhoods, cultural tourism and event-orientation and city branding.
Based on findings, this goal will be achieved by applying seven principles including generating axial capital and creating culture, developing creative and cultural industries, establishing networks and creating urban attractions, enhancing the sustainability of culture-led regeneration process, advertising and developing international relations, promoting culture-led competitive branding and creating competitive and profitable places