The magic of Iranian communication;/ Critical Analysis of the Book, the Cultural Origins of Communication in Iran

  Using an analytical-documentary method, this paper seeks to analyze the Book of "The Cultural Origins of Communication in Iran". The research findings show that there are some formal and content defects. In the formal section, the book requires a serious review in the editing of distances, typographical errors and ambiguous sentences. In the content section, the most important point that, it did not choose an appropriate research method by selecting a particular historical analysis approach. Adopting a quantitative research method for an issue such as cultural origins, which is a qualitative topic, has led the author to irrational climbing and generalization. In addition, choosing a particular historical approach inspired by the theory of "Iranian tyranny" and the theory of "deterioration of political thought" has led the author to "self-Orientalism" and neglecting the Iranian ethical virtues. Considering the important phenomenon of the Islamic Revolution and the way in which modernity has entered and faced Iran is one of the author's suggestions to study the Iranians' ethos with a comprehensive approach. The critical study of this book more and more reveals the necessity of the emancipation of scholars from Orientalist discourse and attention to the Iranian virtues in the context of "native scientific discourse