Relation Between Social and Psychological Factors with Energy Saving Behavior of Students

Given the sharp decline in energy resources and consumables in today's societies, despite population growth, which results in the need for more people to supply energy and materials to meet the needs of all human beings, societies today are looking for a solution, with a strategy called sustainable development All are accepted. The purpose of this study was to investigate the relationship between social and psychological factors with energy saving behavior. The statistical population of this study was selected from among 36000 primary school students of Shiraz with a random sample of 36000 people using the Cochran formula with a sample size of 267 people. The data gathering tool in the present study was a questionnaire with 41 questions in Likert scale, which was based on Environmental Knowledge Questionnaire Ho, Quang and Kim (2013), Environmental Meteorological Norms of Rivera (2004), Environmental Environmental Responsibility Ko, Huang and Kim (2013) The previous experiences of Rivera (2004), perceived behavioral control, chow and air (2001), Perceived Utility, Mon and Kim (2001), Environmental Attitudes of Ko, Huang and Kim (2013), and the Desire of Quang and Kim's Quantum Energy Efficiency (2013) . The results showed that exogenous variables, environmental knowledge, environmental norms, environmental responsibility, past environmental experiences, directly and indirectly, through intermediate variables of perceived behavior control, perceived usefulness and environmental perception were significant on the tendency to energy saving behavior and the highest total effect Refers to perceived usefulness and the lowest total effect related to environmental norms on the tendency to energy saving behavior.