Identifying and Analyzing Affecting Factors on the Expansion of Environmental NGOs’ Activities in Rural Areas (Case Study: Chia Green Society in Marivan County)

The required data in the theoretical part are utilized by documentary resources and in the practical section collected by survey method based on interview, observation and distribution of questionnaire. Based on this, firstly, interviews conducted in order to identify the barriers and challenges, by means of semi-structured methods with experts, which identified by snowball sampling. In the next step, these interviews were analyzed by using of fundamental theory. In the next stage and in the quantitative section, in order to generalize the information of qualitative section, a questionnaire was prepared and distributed among 50 experts to the region's rural development and selected members of the Chia community who were selected by snowball method. Also, by Using Cochran's formula and determining the sample size, 300 questionnaires were distributed, randomly, among the villages and households in the selected villages of each rural district, which were selected by lottery. Analysis of the data in the quantitative part by factor and path analysis in SPSS and Amos software indicated that three factors of local capacity development, management weaknesses, planning and monitoring in the Chia society, and inappropriate state of affairs and developmental plans of state institutions are the most important barriers and among them, local community’s lack of capacity development and the and Inappropriate state of affairs and developmental plans of state institutions with roughly similar loads equal to 0.440 have the greatest impact as a barrier to desirable performance and the expansion of Chia Association’s environmental activities in the rural districts of Marivan.