Definition of mission and vision of media organizations. Case study: learning (amoozesh) Channel of Islamic republic of iran broadcasting

Definition of mission and vision of media organizations. Case study: learning(amozesh) Channel of Islamic republic of iran broadcasting Abstract Nowadays, if organizations pursue sustain growth and development, they have to consider the definition of mission and vision. Amozesh channel as a media organization take a great social responsibility and to meet its high goals and objectives needs to strategic planning which considers environmental fluctuation and complexity. The goal of this research is to define mission and vision of amozesh channel of Islamic republic of iran broadcasting as the first step of strategic planning. To achieve this goal , this research uses in-depth interviews with executives of media organizations and academics . these interviews had analyzed with codifying and categorizing of 240 meaningful sentence. Repeating codifying reduces these sentences to 120 relevant sentences. After that ,the analysis of these sentences resulted in 11 category for mission framework and 3 category for vision platform. Finally , this categories shaped the mission and the vision of Amozesh channel.