The Effect of Organizational Background on Strategic Innovation, Regarding the Role of Environmental Dynamics and Competitiveness (Case Study of INOTEX Companies)

The main purpose of this study is to analyze the impact of organizational background on strategic innovation. It also examines the role that environmental and competitive dynamics play in enhancing or weakening this relationship. The paradigm of this research is the positivism, its deductive approach, and its strategy. Accordingly, after reviewing the literature and designing a conceptual model, a questionnaire containing 25 questions was distributed among the statistical sample. The statistical population of the research is small and medium enterprises of Iranian students who participated in the 7th International Exhibition of Innovation and Technology (INOTEX) in the summer of 2018, which includes 240 companies, which were selected randomly according to the Cochran formula of 144 companies. The collected data were analyzed with the help of Smart PLS software through correlation matrix, structural equation test and fit model test. Finally, it became clear that organizational backgrounds that include committed human resources, the relationship between organizational sectors and decentralization in decision making, are effective in strategic innovation. Also, environmental and competitive dynamics play a role in moderating the relationship between organizational background and strategic innovation.