Communication-Oriented News Presenting and its Role in Attracting Audience and Increasing the Effectiveness of TV News

TV news networks have a special role to play in shaping the public opinion and social and political mainstreaming in societies and news has become increasingly the scene of TV news networks competing in order to appeal to more audience. News presenters are an important element of TV news networks; they pass the news to the audience and are in direct contact with them. The objective of the present study, conducted through library research and field studies, is to review the significance and the role of communication-oriented news presenting in TV news networks. Presenters who have a great communication skill can build up a close relationship with their audience thus broadcasting the news in a more appealing and credible way. According to the results of this study, adopting new approaches to news presenting, distinguishing between “straight” news presenting and commentary presenting, participating in the process of news writing, acquaintance with behavioral sciences and nonverbal communication are all key factors communication- oriented anchors should take into consideration.