Principles and Practice of Stealth Marketing Strategies

Steal marketing as one of the important new marketing techniques has become at the center of attention of many business and marketing managers during recent past years. This article aims to introduce historical root of stealth marketing and methods of applying it. The methodology of this article is based on a descriptive and documentary method; Using the analyzing and integrating the results of previous studies, referring to real examples of the business world and introducing some techniques based on four elements of mix marketing a conceptual model has been formulated. At the end, efficiency and effectiveness of stealth marketing strategies and the related moral considerations has been discussed.