...................................

Message:
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:

The Islamic Revolution, as one of the greatest political developments in contemporary history, which has led to its divine ideals, has led to the revival of moral and human values ​​in the field of politics, can be studied. In this regard, one of the most important goals of the Islamic Revolution is the issue of issuing the Islamic Revolution, but the lack of systematic frameworks in this regard has always been a serious obstacle to the operationalization of this goal. One of the most controversial issues in this regard is how to use the modern scientific frameworks to transfer the values ​​of the Islamic revolution. In this research, we have tried to use a political marketing method to move towards the design of a practical framework in this regard. What are the features of the Islamic Republic's export-based framework based on the political marketing method of baseline action? As the main question of this research is. Political marketing is a relatively new way, which acts in the direction of accepting value in the audience and is able to address it in this regard. This research is of an applied-development type. For data collection, documentary methods have been used with library techniques and interviews. For data analysis, a qualitative analysis of the interpretive method has been used. In this regard, in this research, it has been tried to explain the concepts and dimensions of political marketing by defining the political marketing framework. On the other hand, by explaining the rules of the issuance of the Islamic Revolution based on this framework, the stage of political marketing of the Islamic revolution of the Islamic Revolution took place.

Language:
Persian
Published:
Scientific Research Journal on Islamic Revolution, Volume:9 Issue: 31, 2019
Pages:
47 to 77
magiran.com/p2017862  
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یک‌ساله به مبلغ 1,390,000ريال می‌توانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
  • حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران می‌شود.
  • پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانه‌های چاپی و دیجیتال را به کاربر نمی‌دهد.
In order to view content subscription is required

Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!