Investigation of Factors Affecting Role of Agriculture Tourism in Job Creation (Case Study; Tonkabon County)

The purpose of current study was to examine factors affecting on role of agricultural tourism in job creation. Methodology of this study is a descriptive-correlation type and the statistical population is all the farmers in Tonkabon County (N=400). According to Cochran formula 234 subjects were selected using stratified sampling. The validity of the questionnaire was confirmed by a panel of specialists and reliability was also confirmed through a pilot test with 30 questionnaires, so that Cronbach's alpha coefficients were calculated for different parts between 0.79 to 0.93. Data analysis was performed using SPSS/18. The results of the Pearson correlation analysis showed that there is a positive and significant relationship in 99% level between economic, socio-cultural, and educational-informational factors with role of agricultural tourism in job creation. The results of stepwise multiple-regression showed that economic, socio-cultural and educational-informational factors explain 65% of dependent variable variance (role of agricultural tourism in job creation).