Codification of development strategies for ornamental fish market (Case study: Alborz Province)

Sustainable aquaculture in each region is determined based on the domestic and international economic and it should be taken into account in fisheries researches. The purpose of this study was to develop an appropriate strategy for ornamental fish market in Alborz Province based on the SWOT analysis. A list of strengths, weaknesses, opportunities and threats, on the basis of the production and marketing of ornamental fish, was prepared using a set of questions within the frame work of matrix, evaluating the internal and external factors. Total scores according to the results for the internal and external matrix elements were 3.61 and 3.68, respectively, which both are above the average number and show the correct use of the ornamental fish industry to overcome weaknesses and threats using the strengths and opportunities. The aggressive strategy was proposed according to the findings of external and internal factors for the development of ornamental fish market in Alborz Province. Besides, strategy of new methods for ornamental fish culture followed by the increased investment in culture section of ornamental fish based on the QSPM matrices had the highest attractions with the averages of 4.50 and 4.33, respectively. The use of new strategies and increased investment in the production of ornamental and aquarium fish on QSPM matrix with mean of 4.50 and 4.33 received the highest attraction score.