Providing a Local Model of Tourism Destination Loyalty Based on Grounded Theory Approach: Boushehr Port as a Tourism Destination
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
The aim of this study was to identify factors affecting the loyalty of tourists to the Bushehr province by using grounded theory. Another goal is to provide a conceptual framework based on the identified factors and then is evaluating the conceptual model.This project is done by using qualitative methods based on grounded theory by using semi-structured interviews of experts in the field of Bushehr, factors affecting tourism destination loyalty was determined according to climatic and cultural conditions. The initial sample size is 16 persons of tourism experts who were identified during the study period. The data coding was performed using the NVIVO8 software. The results showed that tourist destination loyalty by using 3 items , Perceived value with 5 items, quality of service with 5 items, hosttig by using 3 items, knowledge with 11 items and restrictions by 21 items were operated
Language:
Persian
Published:
Journal of Tourism Management Studies, Volume:14 Issue: 45, 2019
Pages:
193 to 220
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