Investigation of effective factors in attracting active sports tourists to coastal tourism of the Caspian Sea

This study aimed to evaluate the Strengthening and developing tourism, and active Sports Tourists Factors with the theme of Caspian Sea coastal tourism. The present study is descriptive-survey and carried out on the field-by-field basis. The statistical population was 400 people including all the male staff of TV stations in the provinces of the country and the sample size was determined 196 people based on the statistical population using the Morgan table. A researcher-made questionnaire was used to collect data and its internal reliability was calculated and approved by Cronbach's Alpha coefficient of 0.89. The one-sample Kolmogorov–Smirnov test was used to determine the normal distribution of data. Each treatment was analyzed by Friedman, U Man Whitney, and Kruskal-Wallis test and with the help of spss19 software. The findings showed that the natural attractions with the average of 7.13 are the most important Intrinsic absorption and informative factors, media and advertisements with an average of 7.12, which are the most important external tourists ‘attraction factors. Also, external absorption factors were more important than internal absorption factors. According to the results, it is suggested to the managers and authorities to hold celebrations appropriate to the culture of the city to attract the coastal tourists; besides, the natural features of the sea. Informing and advertising about recreation and coastal facilities through media and travel agencies. Also, in the season that the passenger low provides the ground for more tourists’ attraction through the special discounts on beach resorts.